30u is an Italian footwear brand that produce a whole range of funky slip-on shoes. They approached Awd Agency, also based in Italy, with requirements for a new website to showcase their products.
The result is a stunning website, with a grid-layout featuring the entire shoe range on the home page. When you click through to view details on a shoe, you are presented with a central circular design showcasing the selected shoe, you can then click for more details on that product, or cycle through to other designs via the two navigation choices.