Beoplay H6 Rapha Edition
Designed and developed by Spring/Summer in from Denmark, this site is a neat fusion of technology and sports, as of course is the high-end audio product the website is promoting.
The website is an audiovisual scroll experience through the zones of cycling; prepare, ride and recover, that connects sound and cycling. Each chapter portraits the feeling the cyclist goes through by adding additional layers to the audio scape, and altering the visual intensity. The navigation in the bottom ties it all together and shows the topography of the route you travel through the experience.