Channel Islands Surfboards

This is a really nice example of a successful web and E-commerce site design for a major sports brand from the guys at SLTWTR. Excellent use of photography to help convey the mood and tone required, this combined with detailed product and E-commerce options make for a complete package.
Channel Islands Surfboards is the most notable surfboard designer and manufacturer on the planet. Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. Over the last 43 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organisation, catering to the best surfers in the world.
With the goal to shape the new millennium with innovative design and quality, Channel Islands engaged SLTWTR Creative Agency as a partner for digital leadership in bringing the CI brand and product offering into a modern, digital space.
Increased audience acquisition, engagement, advocacy and loyalty were the goals we put forth, and we set out to build something that rips. Through a very collaborative effort, we helped the California-based brand redesign and relaunch its web platform with a hybrid focus on user experience, engagement, and E-commerce.