Brand Archetype: Innocent

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  • May 25, 2018 Create Date
  • September 11, 2018 Last Updated

The red circle and text enclose the picture of a cartoon angel’s head with a halo to the side. It’s a cute-looking option that would suit a company focused on children’s products.

Learn more about Brand Archetypes and see our quiz at

And check out this video for a solid introduction: