Brand showcase and eCommerce website design for ETQ Amsterdam, a footwear designer in Holland.
ETQ is an honest, clean, timeless and exceptional brand with a likewise product. Amsterdam based shoe brand ETQ asked us for a clean and minimalistic webshop with a strong focus on their product. During the creation process all our design, interaction and navigation decisions where based upon these brand values. Therefore we created the first retina ready webshop to show the product images in the highest quality.
The soft and gentle animations and mouse-overs add life to the product quality. To keep the website as minimalistic as possible, we created a “less is more” navigation structure. Showing only the relevant buttons at the right moment and guiding the visitor through a well thought sales path minimises distraction during the buying process.