Shopify is a robust ecommerce software that lets you sell products to consumers all over the world. The company’s shopping cart makes it a breeze to manage, deliver, and list items.
Using Shopify’s solution, you get access to an intuitive admin panel where you can process orders, enter product data, and perform search engine optimization.
Connect that solid functionality with a powerful content management system, and you a perfect setup to run a business that makes you money for years to come.
In this post, we’ll show you the steps needed to integrate Shopify with WordPress so you can leverage the power of each to do business online.
To develop a better understanding, you can consider WordPress as your “front-end” solution and Shopify as your “back-end” engine.
Why Should I Connect Shopify with WordPress?
This question might be bothersome to several website owners. Because this means you’d need to pay for two platforms instead of one. Well, there are a multitude of reasons to interlink the two.
The key reason is ease of use. If you use WordPress as the core platform for your business, you’d love the fact that you can add and list products to sell in just a few clicks, without leaving the WordPress dashboard.
Because WordPress was created with “publishing” in mind, it’s best for posting articles and journalistic pieces. Ecommerce functionality, however, isn’t present in this CMS. You’ll need to install an ecommerce plugin like WooCommerce or Shopify to sell products through WordPress.
We recommend Shopify over WooCommerce because of the following reasons:
- Several gateways for receiving payments: Those signing up for Shopify get more than 70 payment gateways including credit card, Bitcoin, PayPal, Stripe, and even cash on delivery.
- Visual appeal: The listings you create through Shopify look a lot better than listings built through other platforms. Shopify has an intuitive image uploader, and can even host videos on the product page.
- Automatic taxes and shipping fee calculation: The ecommerce company eliminates the hassle of adding taxes and calculating product shipping rates for different parts of the world. It automates everything.
- Security: You may run into security-related problems by running an ecommerce website directly on WordPress. With Shopify, no person will need to enter their payment information on your website. All of it is handled by Shopify, so you don’t need to worry about this aspect of operating your business.
Note: Shopify even has an SSL certificate that’s 256-biit, which implies that even if a site owner’s WordPress domain isn’t secured by SSL, they can securely process customers’ orders through Shopify integration while having peace of mind that Shopify has secured customer’s data at their end.
In What Ways Can I Connect Shopify with WordPress?
To integrate Shopify with WordPress, you’ll need to have the following things:
- A Shopify Store
- A WordPress plugin that was purposely built for Shopify
Let’s first talk about creating a Shopify store.
If you already have one, feel free to skip this part and go to the plugin section.
If you don’t, follow these steps:
- Head over to www.shopify.com, put in your email ID, and sign up. The company lets you try the platform for 14 days free of cost. They don’t even require you to enter your credit card information.
- If you want to go ahead and make the full purchase, just click the “sign up” button, enter your credentials, and choose a name for your store.
- Click “create store.” Now you’ll be requested to put in your business information and define tax rates plus currencies.
- Now the software should have an ecommerce store ready to use or integrate with WordPress.
- Once you have access to the store, define its important factors like Shipping and Payments.
The next step is to install a WordPress plugin that’ll let you connect your Shopify store to the CMS. We recommend choosing WP Shopify.
Why Use WP Shopify for Shopify WordPress Integration?
Simply put, it’s a premium plugin, and it doesn’t require the support of an ecommerce solution like WooCommerce. Once installed, it’ll sync the data of your ecommerce store like custom post types, enabling you to leverage the complete suite of WordPress features.
In addition, you’d be able to insert the “Buy Button” of Shopify in any place on your website. If that doesn’t streamline the buying experience for your visitors, nothing else does. The only thing the plugin lacks is the ability to manage payments.
After the checkout button has been pressed by the visitor, they’ll be able to taken to the checkout webpage of Shopify to finish the transaction. In a way, this benefits you as a seller as chances of fraudulent transactions will go down by a significant number.
In addition to these benefits, you’d gain several other perks that you’d have missed out on if you were only going to use Shopify to run an online business. For example, you’d be able to:
- Define a custom permalink structure for the product pages
- Use one of WordPress’s high quality themes to serve as the design of your store. Note that customizing themes on WordPress is a lot more convenient than working with the Liquid template of Shopify.
- Gain unlimited access to several thousands of plugins including form builders, SEO optimization plugins, and more
- A detailed FAQ section and comprehensive documentation
- Good support
When it comes to pricing, WP Shopify costs $19. However, it’s possible to first try the free version of the product and then sign up for the professional version based on your requirements. Combine this with the Lite version of the Shopify software, since you’d just need cart functionality to get the job done.
Now tit’s time to install the plugin in WordPress. Just follow the steps below.
- Go to your WordPress dashboard.
- Now go to Plugins and select Add New.
- On the page that shows up, write “WP Shopify” in the bar of search. Once the plugin name appears, select “Install Now” followed by the Activate button.
- Activation is going to create a sub-menu for “WP Shopify” on the admin menu of WordPress. The next step is to open the Settings from WP Shopify. Now the integration of the two platforms will begin.
- Because you’ve already created a Shopify store, you’ll be able to view the catalog page for it at this point.
- Now click the sub-menu of Settings and then go to the Connect tab.
- At this point, you’re going to need some information from the admin area of Shopify. The details you’ll require include API password, API key, Storefront access token, Shared secret, and domain name of your Shopify store.
After you’ve taken the required steps, source the required information from Shopify.
To do so, login through the Shopify website, go to the dashboard, and click “Apps.”
The Apps screen will now display. Choose “Manage Private Apps” at this point.
Now select the button that says “Create a New Private App.” Where the new screen shows up, write your email ID and the name of the new private app. Next, beneath the “Admin API” section, configure everything to the following option: Read and Write.
For fields that don’t have that option, set the permissions to “Read and Access.”
Now, tick the checkbox that says “Allow this application to access the data of your storefront utilizing the Storefront API.” It’s going to appear somewhere at the bottom of your webpage.
Finally, click “Save” and then “I understand, Create the app” option. Now Shopify is going to display an API key and all of the other information that’ll allow you to integrate Shopify with WordPress through the WP Shopify tool.
The storefront API token, at this point, will show at the page’s bottom.
Now go to the “WP Shopify” connect tab and just paste the token that you generated in the previous step.
Now choose the “Connect your Shopify Store” option to initiate the process. And that’s all. Your Shopify store is now connected to your WordPress website.
Now if you head over to WP Shopify > Products in the admin menu of your WordPress site, you’ll find that the plugin has already imported several of your product listings from the store.
You’re going to see some Settings in the WP Shopify plugin too. For example, you’d be able to control several things including syncing, pagination, related products, cart, collection display layout, checkout process, cart, and a lot more.
So install WP Shopify today, form a connection, and enjoy selling to the whole world. With the plugin, nothing is difficult.