Site by Character in San Francisco for Molekule, project details provided below.
Inspired by the idea of restoring the air that human beings were meant to breathe, Character reached to nature to lend an aspirational, higher order quality to the way we framed the technology on the website. To introduce the product, we designed an interaction that shows a progression of focus from a tranquil outdoor scene to the inside of a home. Clean air, however, is not the end of the story.
Through photography, we were able to make a clear connection between Molekule and way our bodies can feel. Importantly, Molekule is based upon a legacy of engineering and applied science, and transparency is a true differentiator of the company. Character sought creative ways to educate readers about the effects of air pollution, and the efficacy of the technology.