Paul Smith + Caran d’Ache

Site design for a collaboration between the designer Paul Smith and the pen maker, Caran d’Ache.
A new fashion icon emerges in the universe of Caran d’Ache. Discover this limited edition available in 10 exclusive 849 shades selected by the English designer. Each pen comes in its matching ultra-thin packaging.Paul Smith draws on eclectic cultural references and unusual combinations of colours to express a truly contemporary aesthetic.
Instantly identifiable as the ultimate emblem of the Maison Caran d’Ache, the 849 ballpoint pen has a hexagonal shape and the ultra-comfortable proportions of an iconic model. Heir to the principles of industrial design and its ergonomic concerns, the 849 and its purist architecture are the source of continuous stylistic renewal, designed for the long term.