SHFT

Site design by Umwelt for the SHFT running technology and app.
Every day, millions of runners are running with a technique that saps their energy, slows their pace or damages their body. SHFT is the world’s most advanced virtual running coach, here to help people Run Right. The technology is based on two pods, one on your foot and the other on your chest. With each step, SHFT collects a large amount of data, analyses it and turns it into simple feedback as you run.