If your law firm is still not on social media, then you are simply missing out on some very easy and free marketing that can be done easily from your phone or when you are on your downtime. The purpose of brand building your law firm on social media is simple, you need more clients.
No matter what area of law your firm specializes in, you want potential clients to get in touch with you first when they need of legal services. But the real problem is there is a lot of competition when it comes to online marketing for law firms.
While the competition is stiff, without any doubt, the good news is that most law firms are terrible when it comes to social media marketing. Only a select few excel such as this social media influencers. This is where you can excel and take a good slice of pie from the rest of your competition.
If you’re not sure how social media marketing for law firms work, you’ve come to the right place. Let me share with you some amazing social media marketing tips for your law firm that will help you put it at the forefront.
Decide on Which Social Media Channel Is Best for You
As a law firm, your first step should be studying what value each social media channel will provide you. You must know where your potential clients lurk in order to hit them with your posts. While Facebook is the all mighty king of social media networks, you shouldn’t look past other channels such as Twitter, Instagram and Pinterest too!
Some more of the social media platforms that are good for law firms to participate in:
While Facebook should work pretty well for law firms, another good place to market your firm is LinkedIn, especially if you cover business law. You’ll find many top professionals on LinkedIn who are always on the lookout to partner with lawyers and law firms.
Avvo is also a pretty good option and nearly all lawyers I know use it. And if you’re still not there, you are missing a lot of potential clients because this is a social media platform built specifically for the legal profession. It is an excellent platform that will help you build your reputation and credibility. Believe it or not, 97% of all U.S lawyers are rated by Avvo.
The Avvo rating for a lawyer is as important as Yelp rating for business or restaurant. Just think of this channel as the Yelp for lawyers and law firms.
As far as potential clients go, those who know how to look for good lawyers check Avvo before dealing with one. It is also a great platform for the layman to ask legal questions and attorneys can choose to address their issues in return for rating and reviews.
Create a Uniform Social Media Presence
Whichever social media channels you pick from the above list, you must make sure to make a detailed profile that must be consistent on all platforms. You must make sure all the valuable information about your law firm is available to view on all channels.
Use the 80/20 Rule to Create Content
On social media, people usually engage and talk if the content offers some kind of value. This is why you should focus on the 80/20 rule. This rule says that you must talk about yourself only 20% of the times while 80% of the times you should post something that gives valuable information to the user.
Spend some time thinking of how to create interesting and informative content. Popular legal posts include; client tips, breaking news, opinion pieces, useful content experts, quotes, Q & A and behind the scene photos.
Once you have mastered the art of creating content that offers value to your readers, your engagement levels will skyrocket. You can even do live stream videos and answer a few burning legal questions or talk on common legal issues.
Study Your Competition
If you’re new to social media, you are probably going to run out of content ideas real fast. One of the best ways to get new content ideas is to actually look at what your competition is doing. Check the social media pages of your competition and see how they engage their readers/users.
This will also help you see the weak points of the social media strategy of your competition. This is where you can step in and provide something better. And in time, you will easily beat your competition.
Social media is a great tool to attract new clients to your law firm. If done right, it can be the most effective means of marketing. Not only that, Social Media marketing is nearly free! But just like using a utility tool such as a pocket knife that makes your life easier wherever you may go, using social media entails great responsibility. You need to use social media the right way if you want to reap all of its benefits.
But as long as you are creating engaging content, you won’t need to spend money on advertisements. Your clients will automatically come to you when they realize you have valuable information to offer.