Marketing

Mistakes To Avoid When Designing Logos

Logo design

A logo plays a key role in the identification of your brand. It should not only be unique but creative as well. Although it has done wonders for many brands out there by the reality is that not everyone seems to get it right. With that being said, even the most successful … Read more

Bridging the Gap Between Marketing and IT Departments

Data has the power to positively drive business outcomes this is why so many companies are pouring significant resources into business intelligence and data analytics these days. But one major hindrance that may stop companies from realizing the true value of their data is the gap that often exists between the marketing … Read more