Site by FOUR32C for Vera Wang fashion.
In 2011 we created the ultimate wedding app, Vera Wang on Weddings. More than a wedding planner, the app is a sophisticated, critically-acclaimed wedding design assistant. Thus began our long-term partnership. In 2012, we designed the brand’s responsive website and built a custom CMS catering to Vera’s global audience, available in 12 languages and 20 countries. In 2014 the website debuted the new wedding collection as a video feed in lieu of the traditional fashion presentation, and in 2015 livestream fashion shows were added.
The new website unveiled this fall (2016) is built on a custom WordPress implementation, leveraging its robust feature-set. In addition to updating design and animations, we modernised the mobile experience, UX, discoverability, and added multiple opportunities for browsers to engage with the brand.