Does Your Business Website Need a Blog?

Businesses are going all-in establishing their presence on social media platforms like Facebook and Instagram etc. However, most businesses assume that the only way to succeed is by showing a presence on social media platforms. Although social media optimization has played a huge role in the online presence of many successful businesses but in today’s rapidly developing world that is not enough.

Blogging has become a new norm by many businesses. Good blogs garner traffic, catapult sales, and play an important role in engaging potential customers and investors. To prove this point further, we have listed seven of the most important reasons on why you should use blogging to increase your website’s traffic. 

Keep your audience updated about your business

Apart from your business website that is designed to keep your services and products updated, a blog also plays an important role in keeping your target audience as well as the customers in the loop. While a website offers more content that is professional and straightforward interms of tone, a blog on the other hand offers more flexibility to connect with the customers to discuss updates in a way that shows who you are not just what you do. 

You should think of your blog as a direct communication channel. A blog allows you to talk in-depth about your products and services, share timely new and updated content, and even comment on relevant trends in the industry.

Great for building long tail and driving traffic

A chief reason every company needs to create a blog is to increase its visibility. To put it simply, the more content you put up, the more opportunities you will have showing up in search engines and driving organic traffic to your website. Furthermore, blogs provide the perfect opportunity and platform to strengthen your SEO strategy. Your business can increase its chances of generating traffic and converting leads by fresh and well-written articles that incorporate images, videos, and long-tail keywords. 

Can help improve internal linking

Internal linking unlike unbound linking is completely under your control. What this means is that you do not have any reason not to use them within your blog posts. It can help your visitors with site navigation and pointing them towards the important pages on your website. Additionally, internally linking to other blog posts and pages on your website can also improve your SEO success. The more relevant links you have, the better the rank you will have, which can lead to more traffic and potential leads. 

Get feedback from customers

Good websites work hard to provide the information required by the customers but most of the time it is only done so in a one-way manner. There is no room to ask any questions, comment, or start a conversation. This is why company blogging is powerful. It removes that communication gap and creates a two-way channel with customers, industry peers, and leads. By offering an interactive platform and a more relatable tone, you can encourage your visitors and potentials customers to interact with each other and engage in healthy discussions and feedback that help you grow and develop. 

Engagingand interacting with visitors and potential customers puts you in a great position to build your brand’s trust and authority. Additionally, you get to view your business from the customers’ perspective that leads to improvement and development.

Helps you build your email database

Email marketing might have become old but it is still a solid marketing strategy. However, it is not always easy to get people to sign-up. This is where a blog can help. It ensures that your business remains the top priority for the customers and also helps reinforce the audience’s need to keep updated.

Once people find out that your blog content information is engaging and relevant, chances are that they will trust your email newsletters as well. Moreover, to push them to sign-up you should include links in both your blogs and newsletters. This will make it easier for them to read about new products, promotions, or business updates.

Teach and explain more about products

A chief benefit of blogging is that it helps you explain what your services and products are about. For instance, you can write and put up blogs that are related to how your services and products can benefit your customers.

This is beneficial for your company because the more content like this is produced, the more it will be seen as an authority in the industry. Not only does it increase your knowledge bank but also encourages and promotes innovation and creativity. 

Social media exposure via blogging

Blogging is also a simple way to get discovered by social media. This is because everytime you put up content, you are basically sharing it with millions of people on the internet who can share it further on their social media accounts. This significantly helps expose your company to an audience you might even not know yet. 

In addition to that, blog content helps fuel your social media output. Instead of trying to find new social media content ideas, you can simply promote and link the most relevant blog posts. While you are strengthening your social media presence, you are bringing in new customers at the same time. 

Final Word

If you are looking to reach new audiences, you will need to create a brand that stands out from the competition. Having a blog not only serves as a strong foundation for your marketing strategies but is also a fun and interesting way to generate new ideas, keep the customers in the loop and start a conversation with relevant people who offer genuine feedback that allows both you and your business to grow.