Ways to optimize your website for better ranking

Whether you run a business or create content in the digital world, increasing visibility is crucial. Especially when we consider the rapidly growing competition in the digital kingdom, reaching out to as many people as possible is necessary to strive. When it comes to the digital arena, ranking high on search engine results (SERPs) is one of the most effective ways to increase visibility. Unfortunately, many people make mistakes in choosing the wrong strategies due to a lack of knowledge, consequently harming their websites.

Meanwhile, search engine algorithms are constantly changing the factors that determine the ranks of websites on SERPs. So, it often seems quite challenging to rank high on SERPs. However, by keeping some essential tips in mind and optimizing your website for search engines carefully, you can quickly make your website rise in rank. So, to help you with this purpose, here are some important ways to do so.

Link Building

Building a robust backlink profile is one of the key strategies to rank high on SERPs. Backlinks are simply links that redirect users on one website to yours. Keeping that in mind, it’s easy to see how backlinks effectively increase visibility and rank on SERPs. Not only do they redirect unique users to your website, but they are also used as a way to measure the reputation and quality of a website by search engines. So, alongside increasing the number of your backlinks, you should also see where they come from. Backlinks from sketchy websites might decrease your ranking by decreasing your reputation.

When building a compelling backlink profile, you can use many different ways to tackle this task. Your main goal should be to gain the attention of another website, for example, by creating engaging content, so they start to link to your website. But make sure to only get links from relevant websites. Furthermore, you can also use the broken link method to get backlinks. All you need to do is find broken links on websites and ask them to replace them with your link. But if you don’t find that suitable, you can always opt for guest posting. However, as mentioned earlier, there are countless different approaches, and it’s equally important to monitor backlink success with metrics. It would help if you dived further into link building methods to learn more about this way to optimize your website for better ranking.


Alongside backlinking, keywords also fall under the category of the top used strategies to rank high. Unlike many other strategies, keywords are no longer optional if you want to improve your website’s ranking. To start placing keywords, you first need to conduct keyword research. This research aims to identify popular and relevant keywords that will have the most significant effect on ranking. For this purpose, you can manually find popular keywords using search engines or even by looking at competitor websites. However, many tools can find excellent keywords automatically.

Once you’ve found good keywords, you can start placing them in your content. An important thing to keep in mind is that even though there are more searches for short keywords, you should also include longer keywords. It is because longer keywords have less of a competition and can lead to better ranking. Moreover, you can also make your content lengthier, increase the number of keywords per post, and further your ranking.

Publish engaging content consistently.

High-quality content, if written with consistency, can make a significant difference to your rankings on SERPs. It helps to reinforce strategies such as SEO and backlinking. However, compared to other ways to optimize your website for better ranking, engaging in publishing content frequently seems more complicated. But what’s good is that there are also many ways to tackle this problem.

To find popular topics to make content on, you can look at popular competitor websites and see what kind of content they’re producing. However, make sure to keep your content unique and not copy the work of your competitors. It would help if you also did your research on popular topics. Furthermore, you should produce lengthy forms of content. Doing so will help you rank better and make your content easy to be reused. You can repurpose your content to create even more content.

Another essential thing to remember is to create different types of content. For example, you can produce videos and infographics alongside blog posts. However, most importantly, you should put in your best effort to create high-quality content, as there’s no shortcut.

Enhance user experience

The main goal of search engine algorithms is to provide users with websites that can offer the best experience. So, the better understanding you provide to your users, the higher your rank will go. Many factors determine the user experience. One of the most important factors is the page loading speed. For example, if a page takes as long as ten seconds to load, people will lose their patience and not revisit the site.

On the other hand, users feel relaxed with blazing fast loading speeds around one second. But alongside decreasing the loading speeds, you should also improve website navigation. As a result, users will be able to use your site more easily. Reducing page errors, such as error 404, is another essential thing to do. Moreover, you can optimize your website for mobile, as 50.44% of internet traffic comes from mobiles.


Ranking high is of absolute importance to strive in the digital market. After all, you can’t gain any amount of traffic or conversions without improving ranks on SERPs. Without acquiring the top positions, you’ll be forgotten in the billions on websites on the internet. However, by using the ways and information mentioned above, you can start improving your ranks and make a firm for yourself on the digital market. But do make sure to put in your best efforts.