There are many ways you can go about designing the visuals of a website that you’re making. Multiple kinds and types of color contrasts, iconography, logo designs, page designs, text fonts and sizing, and deciding how all the elements in a page fit together with each other. All of these design choices are crucial in not only making a strong first impression on visitors to your website, but to also ensure that they stick around long enough instead of clicking away too soon.
One thing worth keeping in mind when designing the visual appeal of a website is that the theming you use should reflect the content and the purpose of the website. If the visuals of a website are completely off relative to the contents, visitors to the website will be weirded out and leave. Or, they may even openly mock your website’s design. For example, a website talking about funeral services would not be decorated with colorful shapes, and a website about some official business of a company will not have flowers bordering its pages. Whereas a website promoting a school for young children might have all these bubbly decorations and more.
What Should Home Décor Websites Look Like?
So, you’ve put together a website whose main purpose is to talk about home decoration. Be it interior or exterior furniture, how rooms should be organized, how the walls in your house should be made more interesting to look at, or just a shopping site for home décor. All possible listed and unlisted scenarios have one thing in common; they focus on people’s homes and the decorations inside.
All home décor websites do not have to follow the same theming blueprint obviously. A website talking about apartment décor would be quite different to a website talking about livening up a child’s room in your house. However, all home décor websites will follow a few ground rules when it comes to theming, and those are what we will be talking about below, and what you need to focus on to make a successful home décor website.
Make the Theme Warm and Welcoming
What is the first thing that comes to mind? A safe place for you to let loose. A place that you come back to at the end of each busy day to unwind and relax. Your home is where you aspire to be most of the time, because it is the only place where you can relax to your heart’s content and in whichever way you desire. Even vacationing in expensive luxury resorts or going out on picnics isn’t as refreshing and calming as being at home.
And so, this is exactly how your website should make people feel when they visit it. Warm hues and elegant contrasts that remind them of their own house. The warmth of a living room, the relaxed and laid-back feel of your bedroom, or the joyful aromas of your kitchen. These feelings can be achieved by carefully picking out colors for your website that complement the subject matter; which would be whatever type of home décor your website is advertising or talking about.
Keep It as Simple as Possible
What’s the second thing that comes to mind when you think of home? Familiarity, a form of comfort in its own way. And why does your home evoke feelings of familiarity? Because it is designed to your liking. Your home may not necessarily be a simple place to navigate for guests and visitors, but to you it is as simple as it gets. And that is because you have decorated everything yourself, and then gotten used to it all by living there for an extended period of time.
After the warmth and the welcoming nature of your website, you will want to make visitors to your website feel comfortable and in control. They are reading about, or shopping for, item for their home. When they are doing this, they expect to feel as relaxed as when they do at home. If your website is too cluttered and much too jumbled to make sense, they won’t feel that magic, and will subsequently leave. A simple and responsive theme will keep visitors clicking, because in a way, they would already be home.
Add in Decorative Art Regarding the Website’s Content
Another point that entirely hinges on what sort of home décor you are talking about, the artwork and images you use to decorate your website will either make or break your website. For example, say that your website talks about decorating the interiors of houses in an average suburb. Your website can feature vases or painting or wallpaper designs in and around its content to make visitors feel even more at home.
If your website talks about decorating modern high-rise apartments in a bustling downtown instead, you might want to consider adding in sleek chairs and potted plants or dangling lights to recreate the feeling of being in a modern studio apartment. If your website is talking about exterior suburban decoration however, then patio chairs and umbrellas could stand to the sides of your pages and flowers and vines could creep around the borders.
Remember to Not Overdo It
This is something that kind of applies to all websites out there, but it is very important that you stay within respectable limits. Though visitors will appreciate effort made to make them feel at home regarding the type of home décor your website is focused, they will also be quick to run away if your website is full of decorative artwork and images that make navigating your website or trying to extrapolate useful information from it a chore.
Cluttering on websites doesn’t simply happen from a jumbled User Interface; it can also result from a lack of control when it comes to decorating your website. Yes, some flowery growth being exhibited on the borders of your page talking about gardening is alright, but if every single clickable button and every single label is suddenly surrounded by flowers, your website will look like a child’s drawing of Armageddon.
Keep It Organized
Lastly, another thing that makes people love being at home is that everything has its place and use. Cookware won’t be lying around in the living room, the bed wouldn’t be in the kitchen, and the couch won’t be found in the bathroom. Similarly, your website needs to clearly distinguish the different types of home décor it is talking about. If your website features different kinds of home décor, like apartments and suburban housing, separate the two.
If your website deals in both interior and exterior décor, separate them as well. If your website talks about furniture for bedrooms as well as living rooms, make different tabs for both. And if your website has content about both furniture ideas as well as home organization ideas like placement and wallpaper designs, make sure that all those things are in separate tabs and on separate pages too.
Some Theme Suggestions
Now that we’ve discussed what you need to keep in mind when theming and designing your website, let’s take a look at some already existing WordPress themes you could use. Keeping in line with everything we talked about above, these themes should be able to meet your needs and make your home décor website look its best.
Sesame by Realtyna: Though designed with real estate listings in mind, it doesn’t take much imagination to see sesame working as a home décor website. The helpful contained listings can just as easily be about sofas and floor lamps as they can be about plots for sale.
eCommerce Plus by Ceylon Themes: eCommerce Plus is a good thing for anything commerce-related in general, and can work just as well for home décor websites if your website is selling items as well. The clearly laid out pages will keep users happy, and the listings as well as navigation bars will make it easy for users to find what they’re looking for. The front page can also feature a slideshow listing your best deals or furniture items.
Fotografie by Catch Themes: Fotografie was made with one thing in mind; displaying photos in an elegant yet simple manner. As such, it may be the perfect theme to use for your home décor website if your main purpose is to extensively show off furniture before anything else.
Simple light by Alexander: Simple light is another theme like Fotografie, and can help you show off your furniture items first and foremost in big image boundaries before moving on to other aspects and features of your website.
Overlay Child Grid by Kaira: Another theme to go for if you desire simplicity, Overlay Child Grid is perfect in that its front page will be so minimalistic your photos will have to do the talking. And once your potential customers are done fawning over the leather couch on display, navigating to its shopping or information page will just be a click away.
Making a website isn’t so hard, especially when you’ve had some time to tinker with a couple of them. And a home décor website should be a simple ordeal just because its very nature demands it be simple and straightforward to navigate through. Hopefully, with some of the tips discussed above, you’ll be able to pump out a banger of a website that will keep visitors interested. In the meantime, for further help, here’s our post on things to avoid before applying a theme on your website. Or, if you’re interested in designing your own logos, here are the top 10 software for doing exactly that.