If you’ve chosen to hire a designer to create an exceptional style for your company, this is probably the best decision you’ve made in terms of efficiency. Of course, there is always the other side of the medal: the price of the issue will not be the lowest one, and the work with designers itself requires time and other resources.
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Well, if you decide to order a logo, we have prepared an article with useful tips, especially for you:
1. Look at the portfolio of a designer
It may seem an obvious thing, but still: take a good look at the work that was done for other clients. Then, answer these questions:
- Does the designer create high-quality logos that look unique and distinguish clients from the crowd?
- Or is his logo unremarkable and lost, among others?
- Are the works from their portfolio the examples of good design?
- Do the developed logos cause the maximum interest in the company the logo was created for?
Having a lot of practice would be a huge plus for the designer. It is better when the person has a lot of experience: not 10-20 works, but hundreds of different clients in various fields.
2. Positive reviews
Does your designer have positive reviews from clients and colleagues? Verify the accuracy of the reviews by browsing the website or simply writing a letter to the company. Well, it would also be a good idea just to check if the company exists at all.
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3. Has the designer worked with the companies from your industry?
Although this is not always necessary, we suggest that you contemplate this aspect. If a designer has experience working with companies from your field of activity, then it is likely that he or she will be able to develop a better logo, taking into account the characteristics of your niche. At the very least, logo development will go faster due to saving time on competitor analysis.
4. Check out if they have any awards or published works
Has the studio received awards? Have their works been published in books or magazines? How recognized are they in their industry? Does the designer belong in some designing communities? All this can emphasize reliability, professionalism, and devotion to the craft of the designer.
5. Try to analyze professionalism and communication with the designer
Attention to detail, reliability, strong communication skills and time management are very important and go hand in hand with excellent customer service.
Does the company respond quickly to the letters? How do they communicate and present themselves? The designer should be extremely professional and polite in communicating with the client throughout the process: from the first letter to the support after the transaction is completed.
To conclude
The design of the logo of the company is an integral part of its image. With so much choice available today, finding a designer to suit your needs can be quite difficult. We hope that our tips will help you save time and money when looking for a designer.