SEO Trends You Should Be Aware Of

Search Engine Optimization (SEO) is a process that can be used to increase the visibility of your brand, products or services on search engines like Google and Yahoo. Search engine optimization involves optimizing your website content so that it will rank higher in search results pages.

In today’s competitive online marketplace, you need every advantage you can get to compete for customers. Here are some SEO trends that are changing the game for small businesses:

Mobile-First Indexing

Google announced last year that it would be rolling out a mobile-first index in 2018, which means mobile searches will have priority over desktop searches in search results. If your website isn’t mobile-friendly yet, this change could hurt your rankings for all users across all devices.

Google AMP

Google AMP is a new way for websites to display their content on mobile devices so that users don’t have to navigate from page to page to see all of the information they need at once — they can just tap and go directly to where they want to go instead of scrolling through multiple pages just to find what they’re looking for.

Content Optimization

It’s not enough to just write great content; you also need to make sure that it’s optimized for search engines so it gets as many views as possible when people look for it online. This includes things like creating separate pages for each page of your website to ensure that each page gets its own unique SEO value score from Google; creating quality images; making sure your titles contain keywords; and more.


In 2016, Google announced that they will start penalizing websites with poor mobile-friendliness. This means that if you want to rank well in Google Search, your website needs to be optimized for mobile devices.

On-page Optimization

Google has been known to penalize websites on-page for spam, duplicate content, and low-quality content. These penalties can cost businesses thousands or even millions of dollars in lost revenue.

Social Media Marketing

Social media is an effective way to reach customers, but it’s not all about social networks anymore. It’s also about growing your brand awareness and engaging with customers via other platforms such as Facebook Live or Instagram Stories marketing.

Link Building

You’ve heard the saying before: “Content is king.” And it’s true — your website needs high-quality content in order to rank well in search engines like Google. But you can also improve your chances by building links to other relevant pages on your site or blog posts.

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