Digitizing your business can be the best step you have taken or are about to take in your business. Those who have digitized their businesses already are experiencing a big shift, a sort of business revolution in terms of productivity, being able to reach a larger crowd of customers, tapping into unknown possibilities, and, ultimately, stimulating their bottom line. But having an online base is never enough. What matters is achieving the greatest visibility possible which is amazingly not with a limit. And to do that, the 3 common types of SEO for small businesses shared below are your manifestation wand. Digital Engage SEO services cover all of the 5 and you can reach out to them for all 5 without spending a fortune.
SEO Type 1; Keyword Research
The first thing you want to make sure is that your pages are ranking for the services you’re offering or the products you’re selling or the online courses you’re offering at a price. That is where keyword researches become the holy grail. You want to find out which valuable keyword is relevant or in relation to your offerings. According to Safari Digital Brisbane, understanding how to use keyword research tools is the first step towards choosing the right keywords for your campaign. Further knowledge is required to carefully pick apart informational and transactional search terms to identify which pages on your website are going to drive leads, and which ones are purely for brand recognition. By valuable keywords, I mean keywords that are less competitive but with high search volume. And by relevancy, I mean if you’re selling health improvement books online, your keywords will look something like “Best tips for losing weight naturally”, “One week guide to body flexibility”, and so on. SEO tools like Ahrefs and SEMRush are some of the best instruments for this.
SEO Type 2; Page Development
After passing the keyword research stage, you’re left holding a long list of valuable and relevant keywords on your sheet. It’s time to create pages with these keywords. Here’s a case study. Suppose you have the keyword “How to get bigger glutes”. Your page must explain the step by step process on how to get bigger glutes. Your explanation can be written-only or you can spice it up and make your page more engaging with relevant videos, audio instructions, and illustration images on how to get bigger glutes. All in all, make sure the content on your pages is comprehensive, interactive, and without bluff (avoid boring your audience to tears). Also, ensure that your respective keyword appears on the page created for ranking.
SEO Type 3; Optimization Of Page For Engines
The SEO type 2 above gets your page ready for consumption to your target audience. But that is never enough. There are some underpinning SEO activities that are more technical which are essential to make search engine bots understand in what searches to list your page and to what type of web surfer your content should be displayed to. Some of these technical activities include the writing of catchy and keyword-relevant meta descriptions, optimization of the anchor texts of the links used in the subject page, increasing the length of a content that is too short, and reducing an overly-lengthy content by removing the part of the content that is off-topic.