Businesses are going all-in establishing their presence on social media platforms like Facebook and Instagram etc. However, most businesses assume that the only way to succeed is by showing a presence on social media platforms. Although social media optimization has played a huge role in the online presence of many successful businesses … Read more
There is a reason that businesses have websites today. It promotes your brand identity while buildings its reputation and authority along with increasing its exposure and awareness. However, using a website to enhance business branding has its pros and cons as well. The following post will help you determine how you can … Read more
A logo plays a key role in the identification of your brand. It should not only be unique but creative as well. Although it has done wonders for many brands out there by the reality is that not everyone seems to get it right. With that being said, even the most successful … Read more
Over the years, several prominent brands such as Apple have encouraged people to “think different”. Nike on the other hand has encouraged people to “Just do it” regardless of age, gender, or physical fitness level. These slogans have become a benchmark today and those who wish to become as successful tend to … Read more
Theming on a website is just as important as its backend, if not more. A potential customer who visited your website and didn’t like the look of it will leave and never come back. This is why web design classes spend so much time hammering in the importance of how a website … Read more
There are many ways you can go about designing the visuals of a website that you’re making. Multiple kinds and types of color contrasts, iconography, logo designs, page designs, text fonts and sizing, and deciding how all the elements in a page fit together with each other. All of these design choices … Read more
First impressions are important when it comes to anything, and doubly so for websites. Your website is not a physical location someone had to drive or walk to. If they don’t like what they see on your website, they’re going to dismiss it as not worth their time and click away. This … Read more
If you own a website, you should know that an SSL certificate is necessary for obtaining customers’ trust. Google shows all non-SSL websites as “Not Secure”. The reason an SSL Certificate is important is that it helps protect your website data. For instance, if your website is involved with accepting payments online, … Read more
Branding is incomplete without having a logo that represents what business you do. No matter if you have a small design budget, not having a logo is no excuse at all. There are plenty of free and paid software you can use to design your own logo or hire a designer on … Read more
“HTML” stands for “HyperText Markup Language”. It is not a programming language, which means it cannot create dynamic functionality. Instead, it is a markup language, which is a system of annotating a document in a manner that is syntactically distinct from the text. The markup language is used to format and organize … Read more