Are you still trying to get sales or do promotions using past digital marketing tactics? These strategies were once the go-to methods to advertise your business, but now they can backfire. Digital Marketing, as we know, is forever-changing with new platforms, social channels, algorithms, and users’ behavior towards technology that even veterans … Read more
There is no single marketing factor more significant than the quality of a website. Your site is the first impression of an organization, and there are many more factors associated with it. You always need an attractive and engaging design that can gain a huge audience’s attention. Planning a new website design … Read more
These days, every business or company is on one, two, or all social media channels. Therefore, if someone visits your social media page, there shouldn’t be ambiguity about who owns the account. The easiest way to tell everyone about the ownership of the social media pages is to add your company’s logo … Read more
An integral part of a business that provides a service or product is the brand. Therefore, many top echelons in marketing and designing spend most of their time on branding, and it can be a game-changer for the company. One of the most important aspects of branding is the logo. After all, … Read more
When you have shared something on social media you can always take it down, but the chances are high that a few followers might have seen it by then. For brands that wish to go slightly off-brand and post something, it is crucial to remember that timeliness and tone of what to … Read more
Gone are the days when social media was great for staying in touch with your high school friends. Social media channels have gone way past the nascent stages to becoming a powerful advertising tool. If you have your marketing and advertising strategies planned out, you can benefit from each social medium. However, … Read more
Websites of today are so much more than text and photos on a webpage. Today’s user expects a site to be engaging, fast-loading and aesthetically pleasing. Fortunately, it is easy to deliver an overall pleasing experience to your visitors to make your website more user friendly. Here are some steps you can … Read more
Students are now using educational videos as a learning tool to learn about anything. With the access of smartphones and platforms like YouTube watching video content has become easier and accessible to most. Many studies show that using short video clips in lessons can be effective and helps in memory recall. Videos … Read more
Joomla, Drupal, and WordPress are three popular content management systems (CMS). These are open source and they are based on MySQL and PHP. But you cannot use these CMS interchangeably. Also, depending on the needs and goals of your business you can choose the best fit. There are certain pros and cons … Read more
When it comes to CMS (Content Management System) platforms, they are not more powerful than WordPress. Over 40 percent of the websites powered by the platforms, you will be in good company if you choose to start your next website project with WordPress. WordPress is one of the most easy-to-access and user-friendly … Read more